Catch the tactic
before it catches you.

A browser extension that spots the countdown timers, decoy prices, and fake "only 3 left" that stores use to rush your decisions — and explains exactly how they work.

No account needed to start. Takes 20 seconds to install.

⚑ Caught
nordicgear.com $84.00
⏱ Sale ends in 04:12
Fake urgency: this timer reset to 04:12 the last three times we loaded this page — it isn't counting down to anything real.

How it works

No setup, no dashboards. It watches the page you're already on.

1

You browse normally

The extension sits quietly in your toolbar — nothing to configure.

2

It scans the page

Checks for known patterns: resetting timers, inflated "was" prices, simulated viewer counts.

3

You get the reveal

A plain-language explanation of the exact tactic and why it's designed to work on you.

4

Share the catch

One tap turns it into a card you can post — no screenshotting required.

What it looks for

Built on a library of tactics we've spent a year documenting on the channel.

Architecture of Desire

Layout and design choices — decoy pricing, default selections, one-click friction removal — built to steer you before you've decided anything.

The Price Illusion

Anchoring, charm pricing, and strikethrough "discounts" that make a number look smaller than it is.

The Corporate Playbook

Scarcity, social proof, and urgency mechanics lifted straight from the growth-marketing manuals.

Pricing

Free to catch the basics. Upgrade if you want the full library and the story behind every tactic.

Free
Starter
$0 forever
  • Core detection — timers, decoy pricing, fake stock counts
  • Plain-language explanation on every catch
  • Unlimited shareable catch-cards
  • Works on any site, no account needed
Coming to Chrome Web Store
For teams & organizations
Data & API
Custom pricing
  • Licensed access to the tactic-detection database
  • Built for journalists, researchers, and consumer-advocacy groups
  • Bulk site scanning & exportable reports
  • Direct line to our research team
Contact us

Pricing FAQ

Is there a free trial for Plus?

Plus doesn't include a trial — your subscription starts right away. If you'd rather try things out first, Starter is free forever with no time limit, so you can switch to Plus whenever you're ready.

What happens if I don't upgrade?

Nothing changes. Starter is free forever and keeps working — you'll just see the core tactics rather than the full library.

Can I cancel anytime?

Yes, from your account settings with one click. You'll keep Plus access until the end of your current billing period.

Do you offer annual billing?

Yes — pay yearly and get two months free compared to paying monthly.

How is the Data & API plan priced?

It depends on scan volume and how you plan to use the data. Reach out and we'll put together a quote within a day or two.

About

Wired to Buy started as a channel decoding how corporations use consumer psychology to engineer spending. This extension is that research, turned into something you can actually use while you shop.

Start catching tactics today.

Free forever on the Starter plan. Takes 20 seconds to install.

Add to Chrome — free